Young V&A
2023, PentagramMarina Willer’s Team
Reimagining the brand for the V&A’s Museum in Hackney to express its unique voice within the brand family. Our team’s vision for the Young V&A is of an active space to imagine, play and design. We hacked the museum's custom typeface and used it for headlines across the whole identity. The visual system is complemented with illustrations hand-drawn by myself, an eye-catching colour palette, a photography style referencing low-tech zine print production, and a set of hand-drawn doodles.
Project team: Marina Willer, Naresh Ramchandani, Ashley Johnson (copywriting), Cleber de Campos, Kate Blewet, Charlotte Harmsworth, Robyn Siân Cusworth (copywriting), Jeremy Downes (motion), Reuben Osborne (motion), Mel Duarte (photography), Commercial Type (typeface build)
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ERM
2023, PentagramMarina Willer’s Team
A nature-inspired brand identity for ERM, the world’s largest advisory firm focused solely on helping some of the world’s biggest brands become more sustainable.
The new symbol is inspired by energy-generating turbines and features lines within two concentric circles, indicating both macro and micro perspectives. It highlights the importance of every aspect of transformation in businesses towards a greener future.
Project team: Marina Willer, Kate Blewet, Marta Gaspar, Cleber de Campos, Charlotte Harmsworth, Mel Duarte (photography), Nathan Monaghan (motion), Dani Hernandez Rosales (motion, Berenice Lunn (motion)
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Love Supreme Projects
2022, Pentagram Marina Willer’s Team
Love Supreme Projects is a unique shared space created to experience the magic of yoga and much more. With Jivamukti Yoga at its core, the studio is at the heart of the community at Golborne Road.
Created through experiments using ink drops and a lightbox, each of the vibrant symbols is unique and designed to bring a distinctive dimension to the brand.
Project team: Marta Gaspar, Rita Desport, Jeremy Downes, Kate Blewett, Charlotte Harmsworth, Wayne Martin, Mel Duarte, John Grant
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Natural History Museum
2023, Pentagram & NomadMarina Willer’s Team
The new Natural History Museum symbol references our planet and the universal connection between everything in nature. The circular formation pulsates to form a 3-colour sunburst—born from nature, it embodies collective energy and positivity.
Project team: Marina Willer, Stuart Watson (Nomad), Cleber de Campos, Stuart Gough, Kate Blewett, Marta Gaspar, Hamlet Auyeung, Rita Desport, Natalia Witwicka, Charlotte Harmsworth, John Grant, Nathan Monaghan, Tom Gould, Ash Watkins, Marion Bisserie. Collaborators: Heavenly (strategy), Mat Hil (coding), Patrick Giasson (typographer). Image credits: Viktor Sýkora, NHM Image / Trustees of the Natural History Museum
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Echo
2022, Pentagram Marina Willer’s Team
Based on fairness, equality, and reciprocity, Echo is a platform where people can trade skills, giving what they can and taking what they need, an hour for an hour.
Project team: Hamlet Auyeung, Cleber de Campos, Jeremy Downe, Kate Blewett, John Grant
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