2022, Pentagram
Marina Willer’s Team

In 2020, the UK’s two biggest lung charities merged to create a single charity under the name of Asthma UK and British Lung Foundation Partnership.
Pentagram’s Marina Willer was approached to develop a strong and compelling brand for the new organisation. The design team created a new visual identity, including logo, typography, colour palette, graphic language and art direction for photography. These all work together to bring to life the newly chosen name of Asthma + Lung UK.   

Project team: Stuart Gough, Cleber de Campos, Jeremy Downes, Kate Blewett, Charlotte Harmsworth

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