2023, Pentagram & Studio Nomad
Marina Willer’s Team

The new Natural History Museum symbol references our planet and the universal connection between everything in nature. The circular formation pulsates to form a 3-colour sunburst—born from nature, it embodies collective energy and positivity. 

Project team: Cleber de Campos, Stuart Gough, Kate Blewett, Marta Gaspar, Hamlet Auyeung, Rita Desport, Natalia Witwicka, Charlotte Harmsworth, John Grant, Nathan Monaghan, Tom Gould, Ash Watkins, Marion Bisserie. Collaborators: Heavenly (strategy), Mat Hil (coding), Patrick Giasson (typographer). Image credits: Viktor Sýkora, NHM Image / Trustees of the Natural History Museum

Learn more ︎︎︎