GSA COMMUNICATION DESIGN WIP SHOW2021 (student project)
The identity revolves around the emotions of restlessness, energy, and movement, which were the shared elements in our class's remote practices during the lockdown. The custom typeface, along with neon green accents, introduce the show in a digital format for the first time. The animations are derived from the typeface's characters and are designed to convey a feeling of progress while offering a sneak peek of the exhibited work.
Project team: Louise Julien, Rachel Kate MacLeod, Maria Pelosi