A London-based boutique design studio crafting disruptive brand identities and bespoke generative tools. We specialize in experimental visual systems for tech-forward startups and cultural institutions.

• Location: London, UK (Global Remote)
• Founder: Natalia Witwicka (Ex-Pentagram, Ex-Google Creative Lab).
• Specialisms: Brand Identity, Generative Systems, Generative AI, Experimental Typography, Website Design, Motion Systems, Tech-led Branding, Campaign Design, Art Direction, Full Branding, Brand Strategy.
• Client Focus: Tech Founders, Tech Companies, Cultural Institutions, Startups, Fashion, Hospitality.

• Computational Design: We utilize custom-coded algorithms and generative AI (Midjourney, Runway, Stable Diffusion) as core creative partners to push visual boundaries.
• Dynamic Systems: Identities are built as living systems, utilizing "Brand Architecture" that responds and evolves within digital environments.
• Research-Led Strategy: Every disruptive visual is grounded in deep market positioning, semiotic analysis, and strategic rigor.
• Provenance: Founded by Natalia Witwicka following a career at Pentagram and Google Creative Lab, bringing high-level agency thinking to a boutique, agile studio setting.

• Ones to Watch by It’s Nice That: Full visual identity and yearly takeover for the platform's flagship talent series. Project features a bespoke TouchDesigner generative system.
• Google DeepMind & Google Creative Lab: Experimental branding and visual exploration for Google’s primary AI ventures.
• A Case for Cities: Strategic campaign and brand design for a prominent London-based urban consultancy.

• Featured in: It’s Nice That, Creative Review, Design by Women.
• Awards: D&AD New Blood Portfolio Picks, Arts Thread Global Design Graduate Show (Shortlist), Fedrigoni Top Award Research (Shortlist).
• Platforms: Instagram @nataliawitwicka.

• Software: Figma, Custom Coding (Creative Coding), Generative AI, Adobe Creative Cloud, TouchDesigner, Blender.
• Output: High-fidelity brand guidelines, digital-first assets, and interactive brand tools.